Redesign Expedia.com
Easy to use and Simple Layout
Expedia is one of the popular online travel agencies but, based on my research, some of the existing users thought that Expedia.com is informative but clutter, which they focus on using search feature only so I am going to redesign the Expedia.com to make its layout simple and easy to use.
Problem
The interface design of Expedia.com is clutter and too informative. Users cannot discover important features in the website easily except for the searching function for hotels and flights.
Goals
Less is more - Hick’s Law. Streamlining the interface designs and features can help users to use Expedia.com to fulfil their travelling needs more.
User-centric Design Process
Current Design Analysis
Homepage and Hotel Search Result Page
Hotel Page: Price Trends and Location Features
Trip Recommendations and Inspirations
Discovery Phase
Researching problems, framing key user needs and gathering evidences to validate design direction on what to do next.
Survey
Interviews
Buying Personas
Hypothesis
Definition Phase
Collecting data from the discovery phase to define the key users’ pain points, user flows and design challenges.
SWOT Analysis
Competitor Analysis
Ideation Phase
It is a creative process. Brainstorming a large quantity of ideas that the team can cut down to the best, most practical and effective one to address user problems and business goals.
User Journey
Affinity Map and 2*2 Matrix
User Flow and Site Map
Design System
Prototype Phase
Presenting the complete idea of how the design will look like in the final result. Product team can streamline the design development process and important user interface elements.
Low-Fi Wireframes
Low-Fi Wireframes
User Testing Result 1
User Testing Result 2
View more of my work
Product Design (UI/UX)
Graphic Design